Sarvam Partners with SBI Life to Deploy AI Tools for 8 Crore Customers Across India

Sarvam has partnered with SBI Life Insurance to develop and deploy AI-led applications aimed at strengthening customer engagement and supporting sales operations across one of India’s largest insurance distribution networks.

The initiative is expected to impact more than eight crore customers and assist over 3.5 lakh distribution partners nationwide. In scale alone, it marks one of the most ambitious generative AI deployments in India’s insurance sector to date.

At the core of the rollout is Sarvam’s conversational AI platform, Samvaad, along with its multi-agent orchestration system, Arya. Together, these platforms enable coordinated AI workflows that draw on enterprise data to execute real-world tasks. The company says the project is designed to move artificial intelligence beyond pilot programmes and into day-to-day operations within a large financial institution.

One of the flagship applications is a voice-enabled policy servicing tool. Through Samvaad, SBI Life will introduce AI agents capable of handling detailed policy-related queries — from fund values and premium due dates to surrender calculations — in more than 11 Indian languages. The system has been built to operate effectively in noisy, real-world conditions and to interpret colloquial “Hinglish” speech patterns, reflecting the linguistic realities of its customer base.

The partnership also includes the launch of a multilingual AI-driven “Claim-Bot” that will guide nominees through claims documentation via voice or WhatsApp. Powered by Sarvam Vision, the tool can read and verify scanned documents such as death certificates and hospital records across multiple Indian scripts in real time, helping simplify what is often a complex and sensitive process.

For SBI Life’s vast network of individual agents, the collaboration introduces an AI “co-pilot.” This assistant is designed to help agents explain intricate product features and riders in customers’ native languages, improving clarity while reducing the risk of mis-selling. By equipping frontline representatives with contextual support, the insurer aims to enhance both transparency and customer confidence.

Industry observers see the collaboration as a significant step in India’s broader effort to operationalise AI at scale. Rather than remaining confined to laboratory testing or limited pilots, the technology is being embedded directly into core business workflows within a major insurer. For Sarvam, the engagement signals a transition from research benchmarks to population-scale deployment.

“Our goal is that every SBI Life policyholder, regardless of the language they speak or their level of digital literacy, should be able to have their questions answered instantly by a friendly, culturally fluent AI voice,” said Vivek Raghavan, Co-founder of Sarvam AI.

The pilot phase is currently underway in select branches across Maharashtra and Tamil Nadu. A nationwide rollout is targeted for August 2026, aligned with the planned full launch of Sarvam’s 105-billion-parameter sovereign AI model.

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