In a move that signals Amazon’s deepening investment in generative artificial intelligence, the tech giant has confirmed plans to acquire Bee, a San Francisco-based wearables startup. Bee is known for developing an AI-powered wristband priced at $49.99, which has drawn comparisons to the Fitbit smartwatch. The device is equipped with AI and microphones that can listen and analyse conversations to provide summaries, to-do lists, and reminders for everyday tasks.

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A Smartwatch That Listens & Helps

The device processes audio input to generate summaries, create to-do lists, and deliver smart reminders—essentially acting as a wearable productivity assistant designed to learn and adapt to its user’s daily life.

From Startup Dream to Amazon Fold

Bee’s CEO, Maria de Lourdes Zollo, took to LinkedIn to announce the company’s new chapter. In a heartfelt post, she shared the original vision behind Bee: “We imagined a world where AI is truly personal, where your life is understood and enhanced by technology that learns with you,” she wrote. “What began as a dream with an incredible team and community now finds a new home at Amazon.”

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Deal Terms Kept Under Wraps

While Amazon confirmed the acquisition through spokesperson Alexandra Miller, the company has opted not to disclose the financial terms of the deal. The strategic move aligns with Amazon’s growing focus on AI-driven consumer tech and smart devices. With this acquisition, Amazon appears to be doubling down on its ambition to bring generative AI deeper into everyday life—one wrist at a time.