Meta is reportedly collaborating with Prada, the Italian luxury brand, to design a new pair of AI smart glasses. The tech giant's latest venture appears to be another step in blending advanced technology with high-end fashion, though the official launch timeline remains unknown. This rumoured partnership signals Meta’s intention to diversify its collaborations beyond EssilorLuxottica, the global eyewear conglomerate with which it has long maintained a close relationship.

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While EssilorLuxottica does not own Prada, the two have worked together for decades on building eyewear collections and recently renewed their partnership. Now, Meta’s potential involvement adds a new technological dimension to the mix. Meta has previously launched AI smart glasses under the Ray-Ban brand, a well-known EssilorLuxottica label. These glasses, integrating Meta’s AI capabilities, have already gained significant traction, selling in the millions.

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Luxury Meets Intelligence

The Prada collaboration—if confirmed—could mark a turning point in the intersection of AI and luxury fashion. By aligning with a prestigious fashion brand outside of EssilorLuxottica's ownership, Meta seems to be aiming for a broader appeal and deeper integration of tech into the luxury lifestyle space. Though details remain sparse, one thing is clear: Meta is not just shaping the future of smart wearables—it’s styling it, too.