Thirty years ago, India was primarily a technology market for Samsung. Today, the company sees the country playing a much bigger role as a place where technologies of the future are being imagined, developed and led.
As Samsung Electronics marks 30 years in India, Samsung South West Asia President and CEO JB Park said the country has evolved significantly in the company’s global technology journey. Park said India is no longer viewed simply as a large market. Instead, its growing pool of technology talent and innovation capabilities are making it an increasingly important part of Samsung’s global strategy.
“What inspires me most about India is that it constantly exceeds expectations,” Park said.
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“Today we don’t look at India just as a market of 1.4 billion people. We see India as a place where the future of technology is being imagined, developed and led.”
How Samsung’s view of India has changed
The shift in Samsung’s outlook reflects a broader change in how India is positioned within the technology industry. For companies that once primarily viewed India through the lens of consumer demand, the country is increasingly becoming a source of technology talent, ideas and innovation.
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For Samsung, Park’s comments suggest that this change is now closely linked to the company’s long-term technology strategy. India’s role, therefore, is no longer limited to being a destination for Samsung’s products. The country is increasingly being seen as a place that can contribute to what comes next in technology.
Why Indian talent matters to Samsung
Park highlighted the growing role of Indian talent in Samsung’s global technology strategy, pointing to the country’s ability to contribute to the development of future technologies. That marks an important change in the relationship between Samsung and India. Instead of India simply adopting technologies developed elsewhere, Indian professionals are increasingly part of the process of creating and shaping those technologies. This could make India more significant to Samsung’s global innovation efforts in the years ahead.
Indrani Priyadarshini is a journalist and editorial professional specialising in technology, artificial intelligence, smart cities, green energy, and digital transformation. With over four years of experience in tech journalism and digital media, she is known for turning complex industry developments into clear, engaging, and insightful stories. Her expertise spans reporting, editorial strategy, digital publishing workflows, and in-depth coverage of emerging technologies shaping the future.
