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Samsung’s Vision Gets Clearer with Project Moohan—Apple and Meta, Watch Out!
Samsung’s Project Moohan, built with Google and Qualcomm, marks Android’s bold entry into high-end XR, challenging Apple and Meta.

By Indrani Priyadarshini

on July 1, 2025

Samsung, in collaboration with Google and Qualcomm, is preparing to introduce what could be Android’s most ambitious entry into the extended reality (XR) space yet. The upcoming headset, currently codenamed Project Moohan, is being positioned as a direct rival to Apple’s Vision Pro and Meta’s Quest 3. While virtual reality headsets have existed for more than a year now, most have fallen short of the immersive, high-performance benchmarks set by Apple and Meta. With Moohan, Samsung is aiming to elevate Android’s presence in this premium XR category.

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The name "Moohan" comes from the Korean word for "infinity"—a fitting metaphor for the brand’s intention to deliver an unbounded, immersive experience. The device is expected to be the first XR headset powered by Android to officially enter the market, signalling a major push from Samsung and Google to create a legitimate challenger in this emerging field.

Familiar Looks, Unique Touches

Visually, the Moohan headset carries a design language reminiscent of the Apple Vision Pro, which many might view as a strategic choice. After all, Apple’s sleek aesthetic has become something of a benchmark in the XR space. That said, Moohan introduces its own innovations and design distinctions that set it apart.

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One of the more noticeable differences is that, unlike the Vision Pro, Moohan does not display the user’s eyes on the external interface. Instead, it opts for a more private, enclosed look. Another practical improvement is its power setup—the headset’s battery cable uses USB-C and is compatible with standard external power banks, giving users the flexibility to use readily available charging solutions.

Voice-First with Gemini

In terms of controls, Apple’s Vision Pro relies heavily on eye tracking, combined with hand gestures, physical inputs, and peripheral support. Moohan, on the other hand, takes a slightly different approach. It prioritises voice input as its primary interaction method, deeply integrated with Google’s Gemini AI to create a more natural, conversational experience. Nevertheless, Moohan retains comprehensive support for eye tracking, hand gestures, and external devices, aligning with familiar XR navigation standards.

Adding to the user experience, Moohan includes a touchpad on the right-hand strap for additional input options. Comfort has also been carefully considered—the device features a rear adjustment knob for better fit and stability, while its top and bottom light seals are both removable. This gives users the option to stay visually connected to their physical environment when desired, offering flexibility between full immersion and situational awareness.

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A New Player 

With Project Moohan, Samsung is not just entering the XR race—it’s aiming to change the stakes. This headset represents Android’s first real contender in the premium immersive tech space, crafted with industry giants Google and Qualcomm. Whether it can match or surpass the experiences offered by Apple and Meta remains to be seen, but its voice-first approach, AI integration, and design innovations could well turn heads—literally and figuratively.