Quick commerce player Blinkit has launched a pilot program to deliver prescription-only medicines in select parts of Bengaluru, marking a significant step in its expansion into the healthtech space. Previously, the platform only offered over-the-counter (OTC) drugs.
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Free Doctor Consultations
As part of the new initiative, Blinkit is also offering free virtual consultations with doctors. Customers can access this feature if they are unable to upload a valid prescription during the ordering process. This move aims to make prescription drug access more seamless and user-friendly.
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Strengthening Healthtech
The move comes amid Blinkit’s ongoing efforts to strengthen its presence in the healthcare domain. Earlier this year, the company introduced a 10-minute ambulance service in select areas of Gurugram, indicating its deeper foray into emergency and wellness services.