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Samsung’s AI Fridge Gets Smarter With a New Voice ID Update for a More Personalized Experience
The new Voice ID feature enables users to interact with their appliance without account switching, as the system automatically identifies the user through their voice.

By Kumar Harshit

on June 11, 2025

Samsung Electronics rolls out updates in the refrigerator software of its flagship Bespoke AI Series Refrigerators with screens, set to launch in 2025. The new updates, including the Voice ID feature, are all set to deliver an ultra-personalized experience to the users, powered by Samsung’s Bixby. The Voice ID feature enables multi-user voice recognition by identifying individual voices registered on either the refrigerator or a connected Galaxy mobile device. 

This allows the appliance to tailor features and responses to each recognized user, bringing a personalized touch to shared home appliances. The update prioritizes personalized experience and convenience. Through this, Samsung aims to facilitate an AI-powered home that adapts intuitively to the user's needs. 

To read about Samsung's recent collaboration with Perplexity AI, click here!  

How does this work? 

With the new update, the Voice ID feature also enables seamless interactions with the refrigerator screen for users. Further, Bixby intelligently switches to each user’s Samsung account based on the recognized user. It then synchronizes the appliance’s display modes with the settings on the user’s mobile phone, such as color inversion or grayscale.

The result is enhanced convenience and functionality tailored to individual preferences.

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Enhancing User Experience 

“Our primary goal for this year is to realize an AI Home that adapts intuitively to the user,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “We aim to enhance the user experience through continuous software upgrades for existing products, taking us one step closer to a true AI Home experience.”

A milestone in the Smart Appliances Segment 

With the introduction of the voice command coupled with seamless action powered by Samsung’s Bixby, the company enables an era of ultra-personalized and seamless experience of the electrical appliances in the home. The update makes user convenience and individual preferences the foremost priority in the appliances segment as the industry traces its path with AI-based appliances.