Bharti Airtel has unveiled a groundbreaking AI-driven security platform designed to block fraudulent websites in real-time, aiming to protect users from the increasing threat of online scams. This innovative service, touted as a world-first, is currently available in Haryana and is set to expand across India. It operates seamlessly across various digital channels, including WhatsApp, Telegram, Facebook, Instagram, emails, browsers, and SMS.

How the AI Tool Functions

Airtel's multi-layered intelligence system employs artificial intelligence to meticulously scan internet traffic. It cross-references data with global threat repositories and Airtel's proprietary database of known scam sources. When a user attempts to access a flagged website, the system intervenes by blocking the page and displaying a notification that explains the reason for the action.

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Automatic Protection at No Extra Cost

This security feature is automatically enabled for all Airtel mobile and broadband customers, requiring no manual activation or additional charges. Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel, emphasised the company's commitment to customer safety, stating, "Our AI-based tool scans internet traffic, checks with global repositories and our own database of threat actors in real time, and blocks fraudulent websites."

Proven Effectiveness Through Rigorous Testing

The AI tool has undergone six months of internal trials, achieving a high level of accuracy in identifying and blocking scam websites. Vittal added, "Our solution has already reached a remarkable level of accuracy in the six months of trials. We will continue working relentlessly until we have made our networks completely safe from spam and scams."

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A Strategic Move 

Airtel's introduction of this AI-powered security platform marks a significant advancement in the ongoing battle against digital fraud. By providing real-time, automatic protection without requiring user intervention, Airtel is setting a new standard for telecom providers in ensuring user safety in the digital age.