Apple Inc. is preparing for a major artificial intelligence resurgence, backed by an ambitious line-up of hardware that includes robots, a new version of Siri, a smart speaker with a display, and AI-powered home-security cameras. At the centre of Apple’s new AI vision is a tabletop robot designed to act as a virtual companion. Targeted for release in 2027, the device is positioned as a breakthrough product that could redefine the company’s presence in the smart-home space.

The upcoming smart speaker with a built-in display is expected to debut next year, marking Apple’s renewed push into entry-level smart-home products. The device will blend AI capabilities with a more engaging, interactive experience for users.

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Home Security as a Growth Engine

Apple also sees home security as a major growth frontier. Plans are in motion for a suite of new cameras that will integrate into an Apple-designed security system. These devices will not only monitor homes but also automate household functions, creating a more seamless and “stickier” product ecosystem for consumers.

Regaining the “Apple Magic”

The company’s latest strategy comes as it tries to restore its reputation for groundbreaking innovation. The Vision Pro headset, once billed as Apple’s next moonshot, has struggled in sales, while the designs of its flagship devices have remained largely unchanged in recent years.

Adding to the challenge, Apple has faced criticism for missing the early wave of the generative AI revolution. Rivals such as OpenAI — reportedly developing AI hardware with former Apple design chief Jony Ive — could encroach on Apple’s core markets.

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A Hardware-First AI Revival

While Apple’s AI software overhaul is still in its early stages, company executives believe the incoming hardware pipeline will be a pivotal part of its resurgence. The move is aimed at competing head-on with Samsung, Meta, and other tech giants entering the AI-driven hardware arena.

If successful, Apple’s next big thing might not be a phone but a robot that lives in your home.