India’s private insurer, SBI Life Insurance, has partnered with Datamatics to deploy agentic Artificial Intelligence (AI)-led underwriting systems. The aim is to improve risk assessment, speed up policy processing and strengthen operational efficiency.
The collaboration will focus on integrating AI-driven automation into underwriting workflows, a key area in the insurance sector where risk profiling, document verification and decision-making often involve large volumes of data and manual intervention. The companies said the initiative is intended to support faster, more accurate underwriting while reducing customer turnaround time.
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AI Overhaul Targets Faster Risk Assessment
Under the present deal, SBI Life plans to use Datamatics’ agentic AI capabilities to automate different underwriting processes.
The technology is expected to help insurers process customer applications more efficiently by analysing data patterns, supporting decision-making and improving consistency in risk evaluation.
Insurers worldwide are increasing investments in AI-powered systems to manage rising customer demand. This also aims to improve fraud detection and reduce operational costs.
The Indian insurance sector has also accelerated digital adoption amid growing competition and increased focus on customer experience.
“The positioning aligns with SBI Life’s broader digital transformation strategy and reflects the industry’s growing shift toward AI-led operational models.”
-said the company executives
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Insurance Sector Sees Rising AI Adoption
The partnership also highlights the growing adoption of generative and agentic AI technologies across financial services, particularly in banking, insurance, and fintech. Insurers are exploring automation tools to streamline claims management, underwriting and customer support functions.
Datamatics said its AI-led platforms are designed to help enterprises improve productivity and decision-making while enabling scalable automation across business operations.
Industry analysts expect AI-led underwriting systems to gain traction in India as insurers seek to improve efficiency, expand reach and manage risk more effectively in a rapidly digitising market.
The collaboration is an addition to the long list of AI-focused partnerships in India’s financial services sector, with companies investing in automation, data intelligence and digital infrastructure for long-term growth.
Samarjit Kaur is a journalist and communications professional covering technology & emerging digital trends. With a focus on clarity and context, she reports on developments shaping industries and governance. When not reporting, she chooses to plug-in and relax on her playlists and plan her next bucket-list trips!
