Flipkart has teamed up with Netflix to introduce a new reward for its loyalty programme members, giving eligible shoppers access to a free 30-day Netflix Mobile Plan through their monthly purchases. The collaboration is significant because it marks Netflix’s first-ever partnership with an e-commerce platform in India. The offer is designed to reward regular shoppers across Flipkart’s ecosystem. To qualify, members need to complete four eligible orders within the same calendar month. Each order must have a minimum value of ₹299 and can be placed on Flipkart, Flipkart Grocery or Flipkart Minutes, the company’s quick-commerce service.
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Once the fourth qualifying order has been successfully completed, users become eligible for a complimentary 30-day Netflix Mobile Plan, which is normally priced at ₹149 per month. There is no separate subscription fee or payment required to activate the benefit. Eligible members can claim the reward directly through the Netflix benefits section within the Flipkart app. After activation, the subscription provides access to Netflix’s Mobile Plan for 30 days.
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The partnership reflects Flipkart’s growing focus on adding digital benefits to its loyalty programme while giving customers an extra incentive to shop across its different platforms. For Netflix, the collaboration opens a new customer acquisition channel by integrating its streaming service with one of India’s largest online shopping ecosystems. As competition intensifies in both e-commerce and digital entertainment, partnerships that combine shopping rewards with subscription services are becoming increasingly common. Flipkart’s tie-up with Netflix aims to strengthen customer engagement while offering users added value beyond traditional shopping discounts.
Indrani Priyadarshini is a journalist and editorial professional specialising in technology, artificial intelligence, smart cities, green energy, and digital transformation. With over four years of experience in tech journalism and digital media, she is known for turning complex industry developments into clear, engaging, and insightful stories. Her expertise spans reporting, editorial strategy, digital publishing workflows, and in-depth coverage of emerging technologies shaping the future. She has also conducted high-profile interviews and podcasts with industry leaders, bringing sharp analysis and accessible storytelling to a wide audience.
