In a high-profile announcement at the White House, President Donald Trump revealed that Apple has raised its planned US investments by an additional $100 billion, bringing the tech giant’s total anticipated spend in the country to a staggering $600 billion over the next four years. Standing alongside Apple CEO Tim Cook in the Oval Office, Trump attributed this surge in domestic commitment to his "America First" policy framework. "This is the largest investment Apple has ever made, not just in the US but globally," Trump declared. “Apple’s been investing abroad, but they’re coming home.”

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Tariffs on Chips & Semiconductors 

As part of the broader push for domestic manufacturing, Trump announced plans to impose tariffs of approximately 100 per cent on all imported chips and semiconductors—a move he said would encourage companies to build locally. “We’re putting in place a massive tariff on chips and semiconductors,” he stated. “But for companies like Apple that are building or have firmly committed to building in the United States, there will be no such charge.”

The decision comes as part of Trump’s ongoing efforts to pressure US tech firms to reduce overseas dependence and create manufacturing jobs at home. However, critics and trade analysts have warned that such steep tariffs may inflate prices for American consumers and disrupt global trade flows.

Trump Dismisses Price Hike Concerns

Brushing aside economic concerns, Trump accused media outlets of spreading misinformation. “I listen to these horrendous frauds on CNN and other fake news networks. They say costs are up. No, no. Costs are down,” Trump insisted. “The only thing that’s up is stock prices.” The former president remained firm on his stance that protectionist policies would ultimately strengthen domestic industry without burdening the average American.

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Cook Commits to New Manufacturing Push

Echoing the president’s remarks, Apple CEO Tim Cook confirmed the revised investment and highlighted the company’s latest efforts to scale up manufacturing within the US. “Earlier this year, we announced our largest-ever commitment of $500 billion in domestic investment over the next four years,” Cook said. “That’s already in motion. We’ve started building a new advanced AI server facility in Houston.”

Now, with an additional $100 billion added to the mix, Cook revealed that Apple has signed new agreements with 10 American companies to accelerate manufacturing capabilities. “I’m proud to be here today. We’re fully committed to strengthening our US footprint,” he said. “Mr President, you’ve been a great advocate for American innovation and manufacturing.”