Gaming industry leaders and associations such as the All India Gaming Federation AIGF and E-Gaming Federation EGF are collaborating to create a unified policy framework for their member companies. This initiative aims to implement robust Know-Your-Customer KYC protocols, mitigate gaming and gambling addiction, and promote responsible gameplay.
According to an industry insider, these standardized principles will apply across skill-based and chance-based games to establish uniformity within the sector. Unlike the voluntary code of ethics signed in December 2023 by various gaming associations—including AIGF, EGF, the Federation of Indian Fantasy Sports, and the Internet and Mobile Association of India—this proposed code is intended to be more comprehensive.
The voluntary code aimed to uphold consumer choice, informed decision-making, and foster a safe gaming environment. However, the new common code of conduct is seen as a strategic move to present a united front amidst challenges like high taxes, regulatory uncertainties, and legal disputes over the distinction between skill and chance-based games. India’s gaming market continues to grow, with Niko Partners reporting that the Asia and MENA regions generated $85.5 billion in video game revenue in 2023.
Indrani Priyadarshini is a journalist and editorial professional specialising in technology, artificial intelligence, smart cities, green energy, and digital transformation. With over four years of experience in tech journalism and digital media, she is known for turning complex industry developments into clear, engaging, and insightful stories. Her expertise spans reporting, editorial strategy, digital publishing workflows, and in-depth coverage of emerging technologies shaping the future.
