Zoho’s messaging app Arattai has fallen out of India’s top 100 apps on both Google Play and Apple’s App Store—barely a month after reaching the top spot. Positioned as a rival to WhatsApp, Arattai’s sharp decline highlights the challenge of competing with Meta-owned WhatsApp’s stronghold
Arattai, the homegrown chat and call app developed by Zoho Corporation, was recently endorsed by Dharmendra Pradhan, Education Minister, GOI, as a leading “Made in India” alternative to WhatsApp. Championing the rise of indigenous digital platforms, the minister highlighted Arattai’s strong security features, user-friendly interface, and