In a major tech-forward move, Bharti Airtel has partnered with Perplexity—an AI-powered search and answer engine—to provide all its 360 million customers with a free 12-month subscription to Perplexity Pro, a premium AI tool valued at ₹17,000.

A Smarter Way to Search, Now Free

Perplexity stands apart from conventional search engines by delivering real-time, deeply researched responses in a conversational format. Rather than listing dozens of links, the tool offers clear, structured answers that users can further refine with AI assistance. While Perplexity has a robust free version, the Pro subscription unlocks significantly more advanced features geared towards professionals and power users. With Perplexity Pro, users get access to cutting-edge AI models like GPT-4.1 and Claude, the ability to select specific models, generate images, upload and analyse files, and even use Perplexity Labs—a unique innovation space for bringing complex ideas to life.

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First-of-its-Kind AI Partnership in India

This partnership marks Perplexity’s debut collaboration with an Indian telecom provider, making Airtel the exclusive gateway to one of the world’s most advanced AI platforms—completely free for a year. The offer is available to all Airtel subscribers, including mobile, Wi-Fi, and DTH users. To redeem the offer, users simply need to log in to the Airtel Thanks app.

Speaking about the collaboration, Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel, said, “We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers. This first-of-its-kind GenAI partnership in India is focused on helping our customers navigate the digital world with confidence and ease.”

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From Students to Homemakers—AI For All 

Perplexity Pro is designed to serve a broad spectrum of users. Whether you're a student in Rajkot working on a research paper, a homemaker in Kanyakumari managing a busy household, or a professional from Delhi planning a family vacation—Perplexity adapts to your needs. Aravind Srinivas, co-founder and CEO of Perplexity, added, “This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether they are students, working professionals, or managing a household.”