Bharti Airtel has announced a partnership with Adobe to make Adobe Express Premium available free for one year to its entire customer base in India, covering mobile, Wi-Fi and DTH subscribers. Adobe Express Premium, typically priced at around ₹4,000 annually, can be activated through the Airtel Thanks app at no extra cost.
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This initiative marks a strategic expansion of Airtel’s digital offerings, as the company seeks to go beyond basic connectivity and support customers with creative and productivity tools. Airtel said the collaboration aims to empower users to express their ideas and produce professional-quality content regardless of their design experience.
Unlike some past promotions, Airtel has confirmed that no credit card or payment details are required to claim the free Adobe Express Premium subscription, addressing concerns that arose with an earlier tie-up offering Perplexity Pro.
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Adobe Express Premium brings a wide range of creative capabilities to users’ fingertips. The subscription includes access to thousands of professionally designed templates, AI-assisted features such as instant background removal and custom image generation, and tools for one-tap video editing. Premium Adobe Stock assets, over 30,000 fonts, 100 GB of cloud storage, auto captions, instant resize options and cross-device sync are also part of the package. Adobe Express supports multiple Indian languages, including English, Hindi, Tamil and Bangla.
How to Activate the Offer
Airtel customers can claim the free Adobe Express Premium subscription in a few steps via the Airtel Thanks app:
1. Open the Airtel Thanks app on your smartphone.
2. Tap the menu icon.
3. Navigate to Rewards and OTTs.
4. Select the Adobe Express Premium offer.
5. Sign in with an Adobe account — or create one — to start using the service.
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This move underlines Airtel’s growing focus on bundling valuable digital services with its telecom offerings, as competition among carriers intensifies and demand rises for tools that support content creation and digital engagement.
