Perplexity, an AI-powered search startup backed by Jeff Bezos and Nvidia, has launched a new shopping hub to enhance its platform as it challenges Google’s dominance in search. The hub features product cards that display detailed, visually rich information in response to shopping-related queries. This functionality is supported by integrations with platforms like Shopify, providing access to updated product listings from global businesses that ship to the U.S.
Perplexity’s launch includes a visual search tool called “Snap to Shop,” which allows users to upload photos of items and find similar products. Additionally, the company is rolling out a \”merchant program\” to enable retailers to share product data directly with the platform. These features debut in the U.S., with expansion to other markets planned at a later date. The move comes as Perplexity seeks to broaden its offerings and compete with OpenAI, which recently introduced search capabilities to ChatGPT.
Indrani Priyadarshini is a journalist and editorial professional specialising in technology, artificial intelligence, smart cities, green energy, and digital transformation. With over four years of experience in tech journalism and digital media, she is known for turning complex industry developments into clear, engaging, and insightful stories. Her expertise spans reporting, editorial strategy, digital publishing workflows, and in-depth coverage of emerging technologies shaping the future. She has also conducted high-profile interviews and podcasts with industry leaders, bringing sharp analysis and accessible storytelling to a wide audience.
