Ashish Mishra, former Chief Marketing Officer of ACKO, will be joining Zee as its new Chief Marketing Officer. He will replace Kartik Mahadev, who has served as CMO of Zee and Zee5 since 2021.
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Mishra brings more than 20 years of experience across brand building, consumer marketing, financial services, advertising and digital-first businesses. His career has included leadership roles focused on building brands and connecting businesses with consumers through changing digital platforms.
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His appointment marks a move from the insurance sector to the media and entertainment industry. At Zee, Mishra is expected to bring a consumer-focused and technology-led approach to the company’s marketing strategy as it continues to strengthen its presence across television and digital entertainment.
Indrani Priyadarshini is a journalist and editorial professional specialising in technology, artificial intelligence, smart cities, green energy, and digital transformation. With over four years of experience in tech journalism and digital media, she is known for turning complex industry developments into clear, engaging, and insightful stories. Her expertise spans reporting, editorial strategy, digital publishing workflows, and in-depth coverage of emerging technologies shaping the future.
