HCL Technologies, a global leader in tech services and solutions, has unveiled its latest innovation in the Indian marketing technology sector with the launch of HCL Unica+. Designed as an AI-first platform, it aims to redefine marketing strategies by enabling hyper-personalised and data-driven customer engagement. The platform was introduced at the ET Martech+ Summit and Awards, where it highlighted its potential to serve India’s growing digital audience of more than 800 million internet users.
Driving Marketing in the Intelligence Economy
With a clear focus on revolutionising marketing for the “intelligence economy”, HCL Unica+ tackles the challenges presented by India’s diverse and multilingual population. The platform helps brands deliver relevant, contextual experiences at every customer touchpoint. Rajesh Iyer, Executive Vice President and Portfolio General Manager at HCLSoftware, remarked, “We are moving beyond the Attention Economy into the Intelligence Economy. HCL Unica+ acts as a force multiplier, allowing marketers to go beyond simply reaching customers to leveraging context and delivering accurate, timely experiences every time.”
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Proven Success at Scale
HCL Unica+ has already demonstrated its robustness by serving one of India’s largest financial institutions. It currently manages an impressive 500 million customer accounts, handling over 1.4 billion potential interactions across 28 languages. This capability reflects the platform’s strength in supporting complex marketing operations and large-scale customer engagement efforts.
Tapping into India’s Growing MarTech Landscape
The Indian MarTech industry is expected to expand to $94 billion by 2030, and HCL Unica+ is strategically positioned to capitalise on this growth. By emphasising precision, personalisation, and performance—all powered by artificial intelligence—the platform is set to help enterprises enhance their marketing efforts and achieve better results. Rajiv Shesh, Chief Revenue Officer at HCLSoftware, stressed the importance of precision in today’s market, stating, “It’s no longer about the sheer volume of interactions but about delivering targeted, meaningful experiences that build trust and meet customer expectations.”
Industry Leaders Endorse the Platform’s Relevance
Several industry experts have recognised the significance of AI-driven marketing platforms like HCL Unica+. Sidhant Khana, SVP at Induland Bank, emphasised that relevance is the new currency in the digital space, saying, “Reach alone is not enough in today’s always-on world. With AI insights, we can anticipate customer needs and deliver hyper-personalised experiences that build trust and drive sustained growth.”
Harish Padmanabhan, Director of Global Partnerships at Xerago, also highlighted the platform’s strategic design, calling it “an AI-first, data-driven, integrated marketing automation solution tailored for the Intelligence Economy.”
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HCL Technologies’ Global Market Strength
With consolidated revenues of $14 billion and a workforce exceeding 223,000 employees across 60 countries, HCL Technologies continues to strengthen its position as a leader in the global tech market. The company is well-equipped to support the expansion and implementation of HCL Unica+ across regions, helping businesses navigate the complex and evolving marketing landscape.
A New Era of Marketing Personalisation
As brands face increasing challenges in engaging with digitally savvy consumers, HCL Unica+ represents a crucial step forward. By harnessing AI and data-driven insights, the platform empowers businesses to deliver more effective and tailored marketing campaigns. HCL Technologies’ latest offering reflects its commitment to innovation, helping enterprises meet the changing needs of customers and driving better outcomes in the digital age.
